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When I think of fast fashion brands, I can't help but think of 'The Big Five' of wild animals in Africa. In case you're not familiar with the big five, it is a term coined to reference the difficulty in hunting the lion, leopard, black rhino, African bush elephant, and the African buffalo. Of course, we (meaning I) don't support the hunting/poaching or...
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Happy Earth Month to all you Earthlings!In honour of Earth Month, I wanted to take this opportunity to pivot the conversation and highlight an amazing organization I have been volunteering with as an ambassador for the past year and a bit, which is Remake--a global movement of fashion lovers, women rights advocates, environmentalist and activists whom are working together to change the fashion...
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April 18th-24th marks Fashion Revolution Week, an annual campaign bringing together the world's largest fashion activism, and marking the anniversary of the Rana Plaza collapse in 2013. The campaign focuses on collectively advocating on a just and equitable fashion system for both people and the planet (Fashion Revolution).FASHION REVOLUTIONFashion Revolution was founded in the wake of the Rana Plaza disaster, which has grown to...
You've probably heard about the terms brainwashing, whitewashing or even stonewashing, which essentially means making something seem as if it has certain positive qualities when in fact it may not be true (Macmillan Dictionary). The same goes for the fast fashion industry and what we call greenwashing.What is greenwashing? Greenwashing is a form of marketing that conveys a false or deceptive impression and...
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