You've probably heard about the terms brainwashing, whitewashing or even stonewashing, which essentially means making something seem as if it has certain positive qualities when in fact it may not be true (Macmillan Dictionary). The same goes for the fast fashion industry and what we call greenwashing.What is greenwashing? Greenwashing is a form of marketing that conveys a false or deceptive impression and...
About me
A 20 something year old social and environmental activist & advocate wanting to make a change in this world. Let's unpack the impacts of fast fashion, sustainability, and ways we can become conscious consumers (and much more).
