.png)
When I think of fast fashion brands, I can't help but think of 'The Big Five' of wild animals in Africa. In case you're not familiar with the big five, it is a term coined to reference the difficulty in hunting the lion, leopard, black rhino, African bush elephant, and the African buffalo. Of course, we (meaning I) don't support the hunting/poaching or...
You've probably heard about the terms brainwashing, whitewashing or even stonewashing, which essentially means making something seem as if it has certain positive qualities when in fact it may not be true (Macmillan Dictionary). The same goes for the fast fashion industry and what we call greenwashing.What is greenwashing? Greenwashing is a form of marketing that conveys a false or deceptive impression and...
